10 Tips and Tricks Cool Facebook Status
1. Define a goal
Why monitoring? If the answer is "because everyone does it", which is struggling. You need to have a clear objective in mind, such as:
• I watch because I want to be notified immediately when the people are saying bad / good things about my brand.
• I want to respond quickly to all requests for customer service, and I'm going to create a way to collaborate and share information seamlessly with my support team.
• I watch so you can quickly see who is talking about the industry [insert keyword], and join the conversation to bring more credibility to my trademark.
• monitoring to ensure that I can keep my finger on the pulse of the market so I can understand what the market really needs and then create.
• I watch so you can easily identify people who need my product and help at the point of need.
• All this and much more!
Having an end goal in mind will help you target your resources properly, selecting the right tool for the job and be more efficient in the end.

2. Decide where Monitor
Social media is the relationship between the media and conversation. At its core is the art of building relationships with others, from human to human. However, you can not be everywhere with everyone talking at once. You need to pick your battles. In the event that "hang" digitally, like any program of outreach and marketing should be driven by his constituency where crashes. The notion that society should reflect the client not only to pay their current customers, but also the potential customers and industry thought leaders. Monitoring can help determine whether these people are, and therefore they are the best channels for you to listen and participate.
3. Deciding What to Monitor
Recall that the monitoring is based on keywords, and therefore selecting the right keywords is important. At a minimum, should be monitoring your company name, brand names, product names, names of key executives, competitor names, product names, competitive, industry keywords, and its motto or efforts most recent marketing (eg, Did you run a special promotion for Mother's Day?).
4. Prioritize
Social media is voluminous - conversations are happening on many channels and social networks around the world. To make things even more complicated, the signal to noise ratio is not in your favor. This is the reason for monitoring should be wise and viable. You must be triaging all messages from the media that come across your field of vision, so you can focus on what is most important. If you work in a large organization, dot-matrix, it is necessary to separate the product or brand and type of messages (service vs. feedback).
5. Develop a Plan
To extend the above advice, it is necessary to develop a crisis management plan. Do not let Nestlé Facebook Page issues happen to you. You should also develop a plan for participation in more routine situations. When a blogger raves about your product, how to turn this goodwill in the partnership that benefits both parties? How to create promotional programs for customers? How can internalize and implement comments on) the product of his (or competitor? How to deal with irate customers? What about the angry bloggers? You need to think through all these scenarios and figure out how to activate adequate resources within the organization.
6. Involve other
Information about the media he is bigger and faster than any other channel of information that we had earlier. Here's the challenge: With the speed of a tweet, how do you tap the right person in the organization to answer the questions or help answer? However, you disseminate information, it is necessary to consider the following:
• How does data flow?
• How are the people reported that their help is needed? Is this done through the mail or instant messaging alerts? " Push notifications? Dashboards?
• How quickly the right wing parties are notified?
• How is the information cascade?
Are functional experts • committing or channel responses through the media ambassador?
• After the interaction that occurs, how is the updated customer record and shared? What is your relationship with the rest of the user registration (e-mail, call center notes)?
7. First Listen
Say you made some kind of surveillance and identified a particular community as the place to be. If you just go in and start chatting and connecting your product in the first place? Of course not!
Before you open your mouth when digital listening and observing the culture of the community, the interactions among members, how they express the influence, and even if a particular vernacular. The community can be private or open, but regardless of where the community resides, it needs to meet its members, stakeholders, and community standards.
8. Input vs output Conversations
"Outbound" does not mean shouting your message at the top of your Twitter () lungs. Outgoing simply means that you are actively going out there and participate in discussions about your area of expertise. For example, actively seeking discussions on the control of social media and Social CRM, among others.
Conversely, "input" under the control simply means that people are talking directly to you or on your person targeted for the specific purpose in mind - they need help, I want to give information, or leave a compliment.
Why you see input vs. output because both have different rules of engagement. When you are in a broader discussion, is not generally adequate to pull links to your left and right of the product demo. Just because someone says a key word does not mean she wants to go to homepage.
However, when it comes to an incoming communication, the user is probably looking for something specific to your company, making it more acceptable to share relevant links. There are no strict rules about what is appropriate, but having an idea of what feels good after listening first, and just use common sense.
9. Build relationships
In addition to identifying the areas of influence and group dynamics in step # 7, make sure that they are forming relationships with thought leaders around you. Take a minute to identify influential people and find out who is driving the conversation.
But be careful to define the influence as a simple function of range. After finding these thought leaders, take the time to read and understand their points of view before you pitch anything. Growth and cultivation of these relationships is the art of any social business. Comment on their blogs, chat with them in digital form, to know them personally and professionally, and meet them in person at a conference. Never get into a conversation by asking how someone can be useful for you. To develop a voice and become a resource for others, people will listen and spread his message on the bottom of the message. The true definition of influence is when not even have to ask others to do so.
10. Select Tools matching strategy
If you have identified Twitter as the sphere of interest on the basis of their research in step 2, you must select a monitoring tool that is strong on Twitter. If you want to track conversations in several languages, looking for that capability. His list of what you need in a tool will be largely defined by its purpose in step # 1. You need to know where you are going and why, so you can decide if you want historical or archival data, mapping and distribution capabilities, advanced analytics, free or premium model, the depth of coverage, sentiment analysis , easy integration with existing systems, or anything else you might need.
No easy task, so I encourage you to do your homework, ask vendors the tough questions, and never losing sight of its goal.
How can I monitor and participate? What are some best practices you've developed? What are some things that worked or not? Be sure to share your thoughts in the comments.