If you are anything like me and don’t want to mix your personal interactions with your business interactions on FaceBook, then a FaceBook Fan Page may be just what you need. FaceBook offers many ways of interacting with your online prospects and customers and one of the most innovative ways I have learned to do this is by creating a FaceBook Fan Page. This Fan Page will be strictly for your online business and it will keep your interactions geared towards your business contacts. Below I give some ways to use the FaceBook Fan page to grow your business.

1. Integrate with RSS.

You can integrate this fan page with the RSS feed on your website and ensure that it has a steady stream of content.

2. Build Custom Applications:

You can build custom applications for this page based on your business and needs of your customers.

3. Announce Events:

If you are having a free give-away or are going to review a new product, then you can announce that event on your fan page and create anticipation for it.

4. Explain You’re Business:

A lot of webmasters use the fan page to include graphics about the sections of their websites and how various users can use them. This serves as a good tool to introduce people to sections of your website that they might be interested in.

5. Interact:

When your fan page reaches a critical mass of fans – you will find that they are interacting with each other and giving you great feedback and word of mouth advertising. This is invaluable and although it takes a little time to build, once done – it is the greatest asset you can have.